https://leonidasanagnostou.com LEONIDAS ANAGNOSTOU Wed, 03 Dec 2025 10:59:57 +0000 https://leonidasanagnostou.com en https://leonidasanagnostou.com/Home Sun, 17 Jan 2021 10:35:21 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/Home Leonidas Anagnostou is an Associate Creative Director and Copywriter at Ogilvy. He holds an MA in Visual Communication from the Royal College of Art, where his main focus was video. Hiking, thermal baths, and cooking are a few of his favorite things. He finds referring to himself in the third person creepy, but he loves creepy things. https://leonidasanagnostou.com/MENU Tue, 25 Nov 2025 15:40:44 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/MENU Home Work OtherworkCV EMAIL LINKEDIN BEHANCE VIMEO https://leonidasanagnostou.com/WORK-2 Sun, 30 Nov 2025 20:25:38 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/WORK-2 LEONIDAS ANAGNOSTOU Associate Creative Director at Ogilvy Greece https://leonidasanagnostou.com/ONASSIS-FOUNDATION-SECOND-FIRST-TIME-STORIES Wed, 03 Dec 2025 10:59:57 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/ONASSIS-FOUNDATION-SECOND-FIRST-TIME-STORIES ONASSIS FOUNDATIONSECOND FIRST TIME STORIES How does it feel to kiss the person you’ve been married to for years for the first time, at 56?&nbsp;Organ transplant recipients who have seen their lives start again, share their very own “Second First Time Stories” through photos, videos, and a series of podcasts. In doing so, they highlight the importance of organ transplantation in helping more people come back to life and to the things they love. <img width="3685" height="5669" width_o="3685" height_o="5669" data-src="https://freight.cargo.site/t/original/i/4cb42c8ec99bc10754bd699aa2538a70948c353474c9bc5ba12f0429f45fe835/kiss.jpg" data-mid="241403767" border="0" src="https://freight.cargo.site/w/1000/i/4cb42c8ec99bc10754bd699aa2538a70948c353474c9bc5ba12f0429f45fe835/kiss.jpg" /> <img width="3685" height="5669" width_o="3685" height_o="5669" data-src="https://freight.cargo.site/t/original/i/818a9209eb0f73e0d1a734c300503bc3b7c6ea621f86e5e1d873f5750886078e/bike.jpg" data-mid="241403766" border="0" src="https://freight.cargo.site/w/1000/i/818a9209eb0f73e0d1a734c300503bc3b7c6ea621f86e5e1d873f5750886078e/bike.jpg" /> <img width="3685" height="5669" width_o="3685" height_o="5669" data-src="https://freight.cargo.site/t/original/i/a1578e01d678feaabf709e4798c45bf9100f655738f41e561252ea34b13495b0/sea.jpg" data-mid="241403768" border="0" src="https://freight.cargo.site/w/1000/i/a1578e01d678feaabf709e4798c45bf9100f655738f41e561252ea34b13495b0/sea.jpg" /> Client: Onassis FoundationAgency: OgilvyChief Creative Officer: Panos SambrakosExecutive Creative Director: Dimitris SavvakosCreative Director: Zoi OikonomopoulouAssociate Creative Director: Leonidas AnagnostouDesign Director: Eirini EleftheriadiArt Director: Eri Liougkou, Panos MountrizasPhotographer: Ale BursetProduction: Foss // Φόρτωση YouTube Iframe API var tag = document.createElement('script'); tag.src = "https://www.youtube.com/iframe_api"; document.head.appendChild(tag); var player; function onYouTubeIframeAPIReady() { player = new YT.Player('player', { width: '560', height: '315', videoId: 'qrH-VsVAPaI', playerVars: { modestbranding: 1, rel: 0, iv_load_policy: 3, cc_load_policy: 1, cc_lang_pref: 'en', playsinline: 1 }, events: { onReady: function () { // Force English subtitles (όπου επιτρέπεται) try { player.setOption('captions', 'track', { languageCode: 'en' }); } catch (e) {} }, onStateChange: function (e) { if (e.data === YT.PlayerState.PLAYING) { try { player.setOption('captions', 'track', { languageCode: 'en' }); } catch (e) {} } } } }); } https://leonidasanagnostou.com/COCA-COLA-THE-NAMELESS-SONG Thu, 07 Aug 2025 16:01:41 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/COCA-COLA-THE-NAMELESS-SONG COCA-COLA THE NAMELESS SONGJolene, Roxanne, Alejandro. While it’s usually the writers who pick the names mentioned in songs, we gave that choice to the listeners. For the launch of #ShareACoke in Greece, we collaborated with Konstantinos Argiros, a Greek superstar, to create a song with as many versions as there are names. The audience initially tags the artist on a named Coke can to invite him to create their version of the song.Some lucky lucky users&nbsp;received personalized video dedications from the artist.&nbsp;Then, all versions of the song were officially released by Coca-Cola.In Konstantinos Argiros concerts, people could generate LED banners with their names through Coca-Cola App, to invite the artist to play their version. Client: Coca-ColaAgency: OgilvyChief Creative Officer: Panos SambrakosExecutive Creative Director: Dimitris SavvakosCreative Director: Zoi OikonomopoulouAssociate Creative Director: Leonidas AnagnostouArt Director: Stevi GesiouArt Director: Marilena ManousouVideo Director: Nasos GatzoulisProduction: Foss https://leonidasanagnostou.com/ONASSIS-CULTURE-NOISE Sun, 28 May 2023 12:49:47 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/ONASSIS-CULTURE-NOISE ONASSIS CULTURE NOISE If you’re gonna throw a party, you’d better warn the neighborhood. If your party is gonna be massive, you’d better warn the whole city. The Onassis Cultural Centre opened the 2018–19 season with a huge block party at the building. To promote the event, we simply apologized in advance for the noise to the whole city. <img width="4724" height="7087" width_o="4724" height_o="7087" data-src="https://freight.cargo.site/t/original/i/0b494cdbfe026e30c6f056c92af2e8807fcff515a77d7891ccce82c0085bb7d8/afisa-A4-main.jpg" data-mid="241328829" border="0" src="https://freight.cargo.site/w/1000/i/0b494cdbfe026e30c6f056c92af2e8807fcff515a77d7891ccce82c0085bb7d8/afisa-A4-main.jpg" /> Client: Onassis Foundation Agency: Isobar Creative Director: Melita Mantzaridou Copywriter: Leonidas Anagnostou Art Director: Eirini Eleftheriadi https://leonidasanagnostou.com/AXE-FIND-THE-G-O-A-T Mon, 07 Oct 2024 08:46:04 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/AXE-FIND-THE-G-O-A-T AXEFIND THE G.O.A.T. Would you smell different men, nose to tails, in order to tell the price of their fragrance and spot the one who wears the new AXE FINE FRAGRANCE COLLECTION? Well, the participants in our new campaign did! Client: UnileverAgency: OgilvyChief Creative Officer: Panos SambrakosExecutive Creative Director: Dimitris SavvakosCreative Director: Zoi OikonomopoulouAssociate Creative Director: Leonidas Anagnostou Design Director: Eirini EleftheriadiArt Director: Marilena Manousou Director: Pavlos Stamatis Production: Takes 2 https://leonidasanagnostou.com/AXE-THE-JUDGES Thu, 07 Aug 2025 16:15:07 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/AXE-THE-JUDGES AXETHE JUDGES Never just a perfume by its brand. Outdoor campaign for AXE FINE FRAGRANCE COLLECTION featuring Greek influencers. <img width="600" height="923" width_o="600" height_o="923" data-src="https://freight.cargo.site/t/original/i/7d3502cecd23af597fafc41db21c3501548cc42511013b6e5bc4fec67a774a6c/Emanuel-Poster.jpg" data-mid="236799011" border="0" src="https://freight.cargo.site/w/600/i/7d3502cecd23af597fafc41db21c3501548cc42511013b6e5bc4fec67a774a6c/Emanuel-Poster.jpg" /> <img width="600" height="923" width_o="600" height_o="923" data-src="https://freight.cargo.site/t/original/i/eba28f95f1c0842f6942c49b2c5f51a34ded92967ae420f849509c6668fded89/Fipster-Poster.jpg" data-mid="236799012" border="0" src="https://freight.cargo.site/w/600/i/eba28f95f1c0842f6942c49b2c5f51a34ded92967ae420f849509c6668fded89/Fipster-Poster.jpg" /> <img width="600" height="923" width_o="600" height_o="923" data-src="https://freight.cargo.site/t/original/i/f077e3a3539bc7f5585f668ac9246c4c7dfb4b1d75dd19c4a66062b0236ebfd4/Zambras-Poster.jpg" data-mid="236799014" border="0" src="https://freight.cargo.site/w/600/i/f077e3a3539bc7f5585f668ac9246c4c7dfb4b1d75dd19c4a66062b0236ebfd4/Zambras-Poster.jpg" /> SMELL BEFORE YOU JUDGE Doubt that the new AXE smells top-tier, like a premium fragrance?We challenged Emmanuel/Fipsterr/Zambras. We’re challenging you too. <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/0382fb18d679adebe35d2a8c996eb5ad8300e215264f0e18498b87c2f8bb399f/Emanuel-OOH.png" data-mid="241447753" border="0" src="https://freight.cargo.site/w/1000/i/0382fb18d679adebe35d2a8c996eb5ad8300e215264f0e18498b87c2f8bb399f/Emanuel-OOH.png" /> <img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/862661c916f031868c3ec0ed854df72b9c4a88fc86a418e838173a04b1e265a0/Fipster-OOH.jpg" data-mid="241447755" border="0" src="https://freight.cargo.site/w/1000/i/862661c916f031868c3ec0ed854df72b9c4a88fc86a418e838173a04b1e265a0/Fipster-OOH.jpg" /><img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/1eddbecb9f530d713be117476fc8d6e31a07b809dc00a7c07710ba782dab4d1e/Zampras-OOH.png" data-mid="241447756" border="0" src="https://freight.cargo.site/w/1000/i/1eddbecb9f530d713be117476fc8d6e31a07b809dc00a7c07710ba782dab4d1e/Zampras-OOH.png" /> Client: UnileverAgency: OgilvyChief Creative Officer: Panos SambrakosExecutive Creative Director: Dimitris SavvakosCreative Director: Zoi OikonomopoulouAssociate Creative Director: Leonidas Anagnostou Design Director: Eirini EleftheriadiArt Director: Marilena Manousou Photographer: Pantelis Zervos https://leonidasanagnostou.com/YOUNG-LIONS-INSTAMAGOTCHI Thu, 29 Jun 2023 19:44:46 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/YOUNG-LIONS-INSTAMAGOTCHI YOUNG LIONS INSTAMAGOTCHI 1st place at Youngs Lions Greece 2019 and representation of Greece at Cannes Young Lions Festival. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16c1051590a1d24cbf33a903803eb0e7854c88426dbfbe466d458522efa0b9ac/d60ef581113823.5cf59072e79ca.jpg" data-mid="183974450" border="0" src="https://freight.cargo.site/w/1000/i/16c1051590a1d24cbf33a903803eb0e7854c88426dbfbe466d458522efa0b9ac/d60ef581113823.5cf59072e79ca.jpg" /> CLIENTRehab Division of Attica’s Psychiatric Hospital. BRIEFRaise millennials’ awareness about the potential threat of social media addiction. IDEA INSTAMAGOTCHI is a virtual pet living in a mobile app. It connects with your Facebook and Instagram and it feeds with your reactions, video views, shares and your online time. The more you use social media, the more INSTAMAGOTCHI grows. With the game completion, INSTAMAGOTCHI will notify you if it grew too fast. It will then invite you to learn more about the risks of social media abuse. The idea was inspired by Tamagotchi, the 90s pocket animal by Bandai. Tamagotchi greedily demanded more and more of the time of Millenials’ early years, like social media do today. <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e95ada26c7b159ae95478e60d1fbd81bca4a7b5110e79c1354b4ba936419201/0826f481113823.5cf590278cc25.jpg" data-mid="183974521" border="0" src="https://freight.cargo.site/w/960/i/1e95ada26c7b159ae95478e60d1fbd81bca4a7b5110e79c1354b4ba936419201/0826f481113823.5cf590278cc25.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3484758c73faf877f7a1673553253cd9bc3a4b570df45debf4e28161b245d839/fb7b8b81113823.5cf590278c9f9.jpg" data-mid="183974548" border="0" src="https://freight.cargo.site/w/960/i/3484758c73faf877f7a1673553253cd9bc3a4b570df45debf4e28161b245d839/fb7b8b81113823.5cf590278c9f9.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b9fc623eccdbc862759b587ab8c0a74acdaa41574139804e9eae45e7b157dd8/e4503381113823.5cf590278c5ce.jpg" data-mid="183974551" border="0" src="https://freight.cargo.site/w/960/i/2b9fc623eccdbc862759b587ab8c0a74acdaa41574139804e9eae45e7b157dd8/e4503381113823.5cf590278c5ce.jpg" /> Copywriter: Leonidas AnagnostouArt Director: Miki Kirkitziotis https://leonidasanagnostou.com/PHILADELPHIA-TASTE-OF-HEAVEN Sun, 28 May 2023 13:29:44 +0000 LEONIDAS ANAGNOSTOU https://leonidasanagnostou.com/PHILADELPHIA-TASTE-OF-HEAVEN PHILADELPHIATASTE OF HEAVENDigital activation for Philadephia and the first ever advertising concept enabled through Delivery Hero’s efood, the #1 delivery platform in Greece.Client: Mondelēz International Agency: Isobar Creative Director: Melita Mantzaridou Copywriter: Leonidas Anagnostou Art Director: Marianthi Raftopoulou