Jolene, Roxanne, Alejandro. While it’s usually the writers who pick the names mentioned in songs, we gave that choice to the listeners. For the launch of #ShareACoke in Greece, we collaborated with Konstantinos Argiros, a Greek superstar, to create a song with as many versions as there are names. The audience initially tags the artist on a named Coke can to invite him to create their version of the song.
Some lucky lucky users received personalized video dedications from the artist.
Then, all versions of the song were officially released by Coca-Cola.
In Konstantinos Argiros concerts, people could generate LED banners with their names
through Coca-Cola App, to invite the artist to play their version.
Client: Coca-Cola
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Art Director: Stevi Gesiou
Art Director: Marilena Manousou
Video Director: Nasos Gatzoulis
Production: Foss