Mondelēz International

NEW PERSPECTIVE

Pavlidis Ygeias is the first Greek chocolate, with a history spanning more than 150 years. It is a classic choice, associated with tradition and wholesome nutrition. It is almost a given.

So, when every Greek has tried Pavlidis Ygeias and associated it with their own memories and experiences, how do you invite the audience to see it from a new perspective and rediscover just how delicious it really is?

Client: Mondelēz International
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Art Director: Panos Mountrizas
Art Director: Natalia Kaponi
Video Director: Pavlos Stamatis
Production: Foss