ONASSIS FOUNDATION
SECOND FIRST TIME STORIES
How does it feel to kiss the person you’ve been married to for years for the first time, at 56?
Organ transplant recipients who have seen their lives start again, share their very own “Second First Time Stories” through photos, videos, and a series of podcasts. In doing so, they highlight the importance of organ transplantation in helping more people come back to life and to the things they love.
Client: Onassis Foundation
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Design Director: Eirini Eleftheriadi
Art Director: Eri Liougkou, Panos Mountrizas
Photographer: Ale Burset
Production: Foss
COCA-COLA
THE NAMELESS SONG
Jolene, Roxanne, Alejandro. While it’s usually the writers who pick the names mentioned in songs, we gave that choice to the listeners. For the launch of #ShareACoke in Greece, we collaborated with Konstantinos Argiros, a Greek superstar, to create a song with as many versions as there are names. The audience initially tags the artist on a named Coke can to invite him to create their version of the song.
Some lucky lucky users received personalized video dedications from the artist.
Then, all versions of the song were officially released by Coca-Cola.
through Coca-Cola App, to invite the artist to play their version.
Client: Coca-Cola
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Art Director: Stevi Gesiou
Art Director: Marilena Manousou
Video Director: Nasos Gatzoulis
Production: Foss
ONASSIS CULTURE
NOISE
If you’re gonna throw a party, you’d better warn the neighborhood.
If your party is gonna be massive, you’d better warn the whole city.
The Onassis Cultural Centre opened the 2018–19 season with a huge block party at the building.
To promote the event, we simply apologized in advance for the noise to the whole city.
If your party is gonna be massive, you’d better warn the whole city.
The Onassis Cultural Centre opened the 2018–19 season with a huge block party at the building.
To promote the event, we simply apologized in advance for the noise to the whole city.
Client: Onassis Foundation
Agency: Isobar
Creative Director: Melita Mantzaridou
Copywriter: Leonidas Anagnostou
Art Director: Eirini Eleftheriadi
Agency: Isobar
Creative Director: Melita Mantzaridou
Copywriter: Leonidas Anagnostou
Art Director: Eirini Eleftheriadi
AXE
FIND THE G.O.A.T.
Would you smell different men, nose to tails, in order to tell the price of their fragrance and spot the one who wears the new AXE FINE FRAGRANCE COLLECTION? Well, the participants in our new campaign did!
Client: Unilever
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Design Director: Eirini Eleftheriadi
Art Director: Marilena Manousou
Director: Pavlos Stamatis
Production: Takes 2
AXE
THE JUDGES
Never just a perfume by its brand. Outdoor campaign for AXE FINE FRAGRANCE COLLECTION featuring Greek influencers.
SMELL BEFORE YOU JUDGE
Doubt that the new AXE smells top-tier, like a premium fragrance?
We challenged Emmanuel/Fipsterr/Zambras. We’re challenging you too.
Client: Unilever
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Design Director: Eirini Eleftheriadi
Art Director: Marilena Manousou
Photographer: Pantelis Zervos
FROM GLORY’S TOILET
Some advise extracted by A Man to Pet at The Glory’s toilet.
FROM KENSAL GREEN CEMETERY
Some more advise from a lady I met at Kensal Green Cemetery.
2020_2021.c4d
Cinema 4D experimentations during the quarantine.
NATIONAL ANTHEM
Reflections of 8 people on events that triggered debate in Greece in 2021 OR A documentary on the inherent division of Greek public opinion OR My final project at Royal College of Art.
GEMISTA
Last but not least, a traditional Greek dish, by me and my ex flatmate, Andrew ‘O’ Carroll.
WORK
Ogilvy, Athens
Associate Creative Director, Jan 2024-Present
Senior Copywriter, Oct 2021–Dec 2023
Clientele: Coca-Cola, Unilever, Onassis Foundation,
Mondelēz International, Germanos, Three Cents
The Newtons Laboratory, Athens
Digital Copywriter (Part-Time), Oct 2020–Oct 2021
Clientele: Domino’s Pizza, Souroti
Isobar, Athens
Copywriter, Nov 2015–Jul 2019
Clientele: L’Oréal, Coca-Cola, Nestlé, Unilever,
Mondelēz International, Onassis Foundation
Magnet Advertising, Athens
Junior Copywriter, Feb 2014–Oct 2015
Clientele: FrieslandCampina, Perfetti Van Melle,
Eurobank, Smile of the Child, Attiki Honey
LiFO, Athens
Blogger, March 2011–July 2012
Weekly articles for one of the leading websites
in Greece (arts, culture, news and politics)
Red Design Consultants, Athens
Intern, June 2010
Market research and presentation formation with
the creators of the Athens 2004 Olympic Games logo
STUDIES
Royal College of Art
MA Visual Communication, 2019–2021
Experimental Communication pathway
A.G. Leventis Foundation scholarship
Pass with excellence
Loughborough University
BSc Communication and Media Studies, 2010–2013
Erasmus at University of Tampere, Finland
AWARDS
Arts Thread
Global Design Graduate Show shortlist in Film - 2021
Young Lions Greece
2nd Award in Digital - 2023
1st Award in Digital / International Representation at Cannes - 2019
2nd Award in Digital - 2017
2nd Award in Digital & Praise in Print - 2016
Ermis Awards (Greek National Advertising Awards)
2 Bronze - 2024
2 Gold & 2 Bronze - 2018
1 Gold & 6 Silver - 2017
1 Silver & 1 Bronze - 2016
Google Greece “Support Refugees” Contest
Silver - 2015
MORE
European Association of Communications Agencies
European Advertising Certificate - 2015
Volunteer Work
Guide at Greenpeace Rainbow Warrior, 2009
Outer Circle Volunteer at Save Your Hood from 2020
Fire Protection volunteer at EDASA from 2020
Skills
Creative Direction, Copywriting, Creative Strategy, Video-editing
Hobbies
Hiking, Skiing, Running, Theater, Cinema, Cooking