AXE → G.O.A.T.
360 campaign for the launch of AXE Fine Fragrance Collection.
PRINT
Copy:
SMELL TO JUDGE
Do you doubt that new AXE smells fine like the finest of fragrances?
We challenge you to try it
DIGITAL
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Art Director: Marilena Manousou