AXE → G.O.A.T.
Would you smell different men, nose to tails, in order to tell the price of their fragrance and spot the one who wears the new AXE FINE FRAGRANCE COLLECTION? Well, the participants in our new campaign did!
Client: Unilever
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Design Director: Eirini Eleftheriadi
Art Director: Marilena Manousou
Director: Pavlos Stamatis
Production: Takes 2