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G.O.A.T.


PR & Influencer campaign for new AXE FINE FRAGRANCE COLLECTION.


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Copy:
SMELL TO JUDGE
You doubt new AXE smells finer than the finest fragrances?
We challenged Emmanuel. We challenge you.



DIGITAL





Client: Unilever
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Art Director: Marilena Manousou