AXE

THE JUDGES

Never just a perfume by its brand. Outdoor campaign for AXE FINE FRAGRANCE COLLECTION featuring Greek influencers.

SMELL BEFORE YOU JUDGE
Doubt that the new AXE smells top-tier, like a premium fragrance?
We challenged Emmanuel/Fipsterr/Zambras. We’re challenging you too.

Client: Unilever
Agency: Ogilvy
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Dimitris Savvakos
Creative Director: Zoi Oikonomopoulou
Associate Creative Director: Leonidas Anagnostou
Design Director: Eirini Eleftheriadi
Art Director: Marilena Manousou
Photographer: Pantelis Zervos